GTM & AD AI MODELS

Bell, the largest private transportation company with over 80 years of history in Las Vegas, Nevada, faced challenges due to outdated advertising models and marketing strategies. I implemented GTM and GA4 in collaboration with the Google, introducing AI Max and broad match systems that drove an 87.1% increase in ROAS, supported by the analysis and optimization of over 40,000 raw data points, including purchase cycles and conversion outcomes under city’s tourism economy.

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